Trying to position your blog can be easier if you know what are the 10 sea mistakes that we have without realizing it.
Sometimes not even us but we let them commit them for us, in this post you will learn to say no to many things that can be fatal for the organic positioning of your blog.
In SEO, everything changes very quickly and you may be screwing up without knowing it. In addition, there are many things that, seeing them repeated in so many places, seem very normal to us and we believe that they are good practices when they may be out of place, out of fashion or even penalized. The bad thing is that some of these bad SEO practices can lead to a Google penalty because they go against their guidelines or can affect your traffic and you without knowing the reason why your visits go down or why other blogs that do not have content as brilliant as yours go up like foam.
I have chosen these 10 SEO mistakes because I see them repeated in many places and some of these practices seem good and even have defenders. Of course, there are many more mistakes, but these are the mistakes we make innocently, without knowing about SEO and they can play us with the positioning of our blog.
Links that are not related to the theme of your blog
How many times do you see people who in the footer or in a widget have a series of friend links? A mechanic, a kitchen blog, a furniture store links to other blogs or websites that have nothing to do with the theme of the blog that links them google may think that you sell links and penalize you, it does not look favorably on even the typical echo link, although if it is in the footer it already ignores them. If you can’t avoid having this type of links on your blog, use the no follow attribute and you won’t have any problems.
Another complex part of understanding links is that many times we link to low quality websites, It is easier to have a low-quality website than we think, for example one that does not take care of SEO and also has links to all kinds of blogs, that has low-quality content or, for example, is penalized by Google. This type of links are bad friends to what SEO refers to , if you do not have the habit of putting no follow, you can resort to writing the complete address without a link so that it is copy and paste it is ugly but it is uglier to have «negative points » of SEO for such simple things.
A very common mistake in SEO is to think that the number of links is rewarded when it is the quality of the links that prevails in SEO: a follow link to a high authority website is better than having 20 follow links to blog directories. little authority.
Beware of link exchanges or prizes in which you have to mention blogs from yours, if you need links, look for quality links, link building is one of the slowest and most laborious tasks of SEO.
Have the duplicate blog.
It is very easy for it to happen to you, it happens very often you have your blog duplicated in the eyes of Google, without knowing it you have not chosen which is the canonical address of your blog, so let Google know which address you prefer with www or without www. you choose will be canonical, if not due to particularities of the hosting, both may appear, so be careful, you can correct this from google Webmasters tools.
It is very easy to duplicate content, avoid leaving your entire blog feed , because that makes life easier for many readers who do not use the canonical tag. Keep in mind that every time you take a fragment of your blog and copy and paste it anywhere, such as networks or newsletters, you are duplicating part of the content of your blog., so don’t do it, take a little imagination and you won’t repeat yourself like garlic tries to make specific excerpts to share your blog by the way, in the SEO by Yoast plugin you can do a little snippet for social networks. Apart from the fact that it is like a rattle for spammers , you are going to look like a link farm, with all kinds of content that has little to do with your blog for the most part, from pages with low authority.
It is better that when approving the comments that you delete the links, put no follow or you can disable them by removing the http://, the search engine robots will no longer be able to go through them and they will not affect your SEO and if someone wants they can visit them but not from your site. Comments are a very important part of a blog and you should take care of who comments, there are blogs that have it very well solved by not posting comments with links so as not to harm SEO.
A very normal thing is to exchange links, or allow everyone to link to you, apart from the fact that if very low authority sites link to you, you have just made a very serious SEO mistake , this can put you in the spotlight of buyers of links, before people bought links like churros now less but it is something not recommended, because in the end the places are the same and when they catch one they catch the rest. But the problem comes when they are links from spambots. Try that the links are natural and that if you do an exchange different IP range that the duster is not seen!. Abusing, labeling incorrectly and above all inconsistently, come on if someone is looking for bread don’t give them cakes.
Avoid creating tags at random, it is better to define the tags next to the categories when starting the blog , do not abuse similar tags and avoid matching the categories is very important. Currently there are rivers of keys about how harmful tag clouds are for SEO since I don’t have them I notice it enough, if you want to know more about how harmful or beneficial tags are for your blog take a look:
Domain name this deserves a book because you can mess it up from day one by buying wrong. Don’t match the domain name with a long tail, actually make sure it’s not an exact search: cheappantsenmadrid this is a cause for a red card penalty and the street.
That, together with other techniques, is also known as SEO over-optimization and is penalized.
Surely you know more than one page that is about to have problems because of this, in this post I am only going to deal with errors in the content that we generate, not programming or off-page factors.
Let it be noted that it is a sponsored post imagine here in this blog a post about how I like a blush with photo links there are companies that offer you this job, it is well paid but if you accept it, it should be related to your theme, there are real artists making sponsored posts, but above all, at first it seems a bit risky. One thing is that, for example, I did it on Hosting or on a WordPress template but including sponsored posts is a very complicated art, or your blog is very varied or you can surely have problems.
Linkarte yourself from a blog or page of your if they are linked to the same account or have the same Ip range put no follow to avoid problems. This has a name that is like blog farm that you create several blogs that are linked to each other to get more authority, it is a practice that once gave good results but now it is very problematic.
A classic! you must be careful at the moment the keyword must not exceed 4% of the total , there are topics in which it is almost impossible not to go overboard, but taking into account that the web is increasingly semantic , pull out the dictionary to write, three good ones are worth more synonyms to write the keyword 10 times in 100 words.
This is also over-optimizing and you have to be quite cautious with this issue , apart from the fact that unreadable posts usually occur that produce a huge bounce rate.
Redirecting to other pages or having many crawl errors, abusing 301s and other things that happen when we delete posts, WordPress automatically redirects but if we abuse the delete post, we will find a lot of crawl errors. You have to be careful with 404 errors and from time to time take an afternoon to solve crawl errors from Google Search Console. There are times when there is no other choice but avoid anything that is redirection.
