Content creation is the most important part of your blog. With these guidelines, you will surely reach your ideal audience.
Creating quality content has become the number one concern of those of us who have a blog, achieving engaging content is complicated if you do not take into account some almost mandatory points when developing a text or a post, in this post we are going to deal with the twelve fundamentals. The bar is high given that there is a lot of competition, but no matter how big the investment they make, if you are able to create quality and original content, your posts will go far.
Read many posts visit other blogs
This is the key, whoever does not read writes little, you have to read and analyze many blogs to learn what is most attractive about each one, apart from finding many surprises I recommend that you use a news aggregator like Feedly to group interests. Apart from chasing ideas on the fly, it is a way of staying actively listening, seeing what content you should develop, observing the formats that readers like yours like the most.
Reading can clarify concepts and help you refine the way you express yourself and keep it up to date., there are in some sectors such as marketing or fashion that the terminology grows by leaps and bounds.
Be clear about your idea
This is very important to try to focus on what strategy you need for your blog.
If you intend to provide valuable information or solutions to your readers, you must refine the idea of a post or series so that they are better adapted to your readers, creating accessible content is very important. Worry about what those who one day passed through here and are looking for elsewhere need. To know what is the ideal content for your audience, it helps you to know what are the trends or needs that they have at that moment.
Think about your audience and the one that will come
This is very important, sometimes we need to get out of the comfort zone and think about possible new readers, it is very easy to address the “regulars” but think how uncomfortable it is for someone who does not know your blog to find themselves on a site where you know what the shit is about. Feeling the last to arrive at the party is very sad , this point does not mean that you do not have a close or familiar tone, but rather that you think that you may have to explain things twice or try to add links that help understand the reason for that topic. Investing effort in capturing audience and readers is the best investment you can make in your blog.
Make catchy headlines and write more than you use
A large part of the success of your post is in the first 100 words, so get to work with the headlines. Trying to hit the nail on the head with a headline is very difficult, however I try to follow some formulas that sometimes even work.
- Clear: Try to make it clear what you are going to talk about in the post, not everyone plays guessing games.
- Shorts: Take advantage of those 65 characters
- Concise: To expand you have the tag line, there you must create the desire to read it
- Promising: Look for something that hooks the reason why they should read it, the promise to answer a question or receive information must be present.
We talk about length, I normally purge because I write very long posts, some are over 1000 words and it is easy for the first draft to be over 2500. This means that I choose the guidelines that I liked the most, I summarize a lot and try refine to make the topic very concise.
Find relevant images
Try to have images at least one in your posts, images are great allies for any type of content , there are blogs that are the soul matter, take advantage and edit as many as you can to “make them yours”.
A serious mistake is thinking that images are not part of the content of a blog when they are very necessary, look for quality images and try to include more than one, readers will appreciate it.
Infographics, videos, your own images, presentations and any format you can think of so that it can be shared on any social network to improve the enhancement.
The images if they are related to the theme are a great goal For them, more and more bloggers join artists and designers to illustrate their posts. The alternative of image banks is very interesting but take into account the rights and licenses before using them.
Make your texts truly yours
And your content in general, making your content special and unique is very important, and that is achieved by writing and educating yourself on your topic.
Learning to write is learned by writing and taking notions of writing, there are many blogs and places where you can learn writing resources that will come in handy to be able to express yourself with originality and property.
Stay up to date or you are going very wrong way in content creation
In fashion blogs it is something that I admire, the ease of curing and assimilating trends and finding a way to communicate new styles with all the naturalness in the world.
Try to create interactive content that calls for action
Look for images that encourage your readers to interact and share, add multimedia elements when you can and are relevant. Do not forget the call to action and suggest actions such as Vote, subscribe or comment. If your readers find it easier, they will surely be more encouraged to share. Do not forget the social factor that posts have, when creating content, you should think about having parts that can be easily shared.
Think about your internal links
Work the links so that they can see the references to any term that exists in the article, so that they are relevant and add quality and are not very spammers.
It is very important to put internal links because sometimes they are the gateway to our blogs if they are shared from the media and readers. Ideally, a reader can go through part of a blog thanks to the references between internal links (this is not usually the case because readers have a very specific idea of what they are looking for), this would be perfect because it leaves the bounce rate at 0 and is sign of having a quality blog with relevant content.
Post at the best time
Having a clear editorial calendar is a point in your favor, if you also drive well on what hours your visitors interact is a point in your favor. A clarification that I have not done before is that you must publish the post on the day that you have the most flow of visits but enough hours before so that it has time to index and you to correct things, if you publish in all the core, you can even harm your traffic. In addition, many Sharers take a few hours to start sharing content, so do as I do, I publish very late at night or very early in the morning.
Include references and make your posts richer with third-party content
It is important to include references if you have them, just like when talking about fashion putting stores, brands is common. It is also important to share third-party content such as YouTube videos and similar things that your post talks about. A way to create referenced and supported quality content, this occurs in blogs on medicine, education and in which case studies are alluded to and they need to be argued, although it is increasingly normal in review, fashion and other blogs of affairs. For example, one of the references of this posy is this book: Keys to connect with your clients
Be original and always think about contributing something of value
Good content must be original and is the one that is rewarded and gets to be highlighted.
Since Google put Google panda to penalize duplicate and low quality content , which readers appreciate. Panda has marked a before and after when it comes to writing and making posts , now at least we try to adapt the message to the expectations of the reader, something that was previously very neglected. Keep in mind that you write a blog because you want to and you like it, but many blogs are niche or companies that are only interested in position and income, these have been given a good blow by the panda! The paths of SEO go the way of writing and letting read, everything indicates that the content oriented to the reader and well prepared will be the one that remains well positioned. I hope you like this post about the importance of content creation and get a lot of use out of it for your blog. If you have any tricks or questions about how to create posts, leave a comment!
