The latest Facebook algorithm change has killed most of the organic traffic that goes to our pages and this makes the fanpages less and less visible. We are seeing how the pages are being forced to invest in advertising.
If we add to this the amount of widgets that Facebook implements, users also do not have time to visit pages, it is easier for them to try to explore new functions before visiting publications or articles.
Data that we can extract from the message of the Facebook founder to improve our strategy
Within Mark’s message we find very important keys to know the type of publications and actions that will not have an impact as well as we will see where Facebook’s sights are set for 2019.
More than 70 million business pages
He is proud of the way that Fcabook helps people, helps them communicate and 70 million businesses are on Facebook including our pages, there are few categories that are not considered that way.
Measures to prevent people from leaving Facebook
In this paragraph he talks about people who have gotten tired of Facebook for different reasons, especially fake news and the manipulation that exists in social networks, so it is a challenge in 2018.
Admittedly, there is a lot of crap on Facebook, and this year we have finished up to the political cap for example…
Prioritize meaningful content that elicits reactions over passive or irrelevant
Content
In this paragraph he talks about the importance of publications connecting people with each other and interacting in a healthy way, but reading articles or watching videos do not generate those connections that seeing the video of a friend to whom you comment and that relationship exists..
At this point we extract that the comments on the publications are GOLD, the reactions and everything that is natural interaction.
We also came to the conclusion that the articles are not going to be successful because of the algorithm, so we must camouflage them.
How we should publish an article so that it achieves a better organic reach
The pages have invaded people’s walls
“The ecosystem of content published as videos, news and business posts have grown massively, to the point that they are intersecting with the personal connections that people value most.”
The articles that raise reactions and connect people are the most valued, the publications that make the person avoid FB and do not interact will have less visibility.
Create reactions, get them to comment so they spend their time well
Videos and posts that elicit reactions and encourage people to connect, chat, and have a good time are going to be more far reaching.
Although these updates mean that we will spend less time on Facebook.
Quality time is the time you have fun
If the time we spend on Facebook makes sense and we add value to it, we will add value to our relationships and even to businesses that know how to adapt.
War on fake news and poor quality media
The second update is focused on the veracity of the media and avoiding the manipulation of information on the internet.
This can affect blogs and humor, news and even product media since the authority of the medium will prevail over the smaller media.
Transparency in ads
Finally the management of ads will be more transparent and we will be able to see how they are working in Messenger and different locations, I hope that of real metrics because there are times that they are so ambiguous…
Preference for fresh and live content
Video and Stories will be the kings of the mambo, live publications will be the most benefited by this change.
New media available to businesses such as Marketplace
The Wallapop of Facebook is talking about Marketplace, which is going to give much more relevance and is going to be available to both individuals and businesses.
WhatsApp Bussiness
The good news is that it is going to launch WhatsApp Business for companies, another way to communicate and do business, perhaps blogs may interest us if it is not paid.
Virtual reality, artificial intelligence
In 2018 the race will begin to improve artificial intelligence engines and the first native Facebook virtual reality apps for Oculus will begin to work… so if you want to be up to date… hahaha.
Artificial intelligence will be able to develop better engines to recognize harmful content (nipples).
Conclusions on how to take the algorithm change
He goes on to say that Facebook is a place for you to have a good time with your friends and family, for that reason it will penalize (not show) little relevant content, it is very happy because people will stop spending time on Facebook on things that they do not care about and they will have better experience.
The years of giving the turra with give me like and send the article by messenger to all your contacts are over, now we have reached the level of “not to see the duster” and we have to do it well.
I think that there are pages that 2 peoples have passed with automation, that were publishing up to 10 posts a day, if you multiply it by the number of pages, it is a large amount of content, probably repeated.
- But the conclusion I draw is that if you publish with quality, relevant, original, you will have a lot to win.
- If you dare to quickly adopt the news that Facebook offers and new tools, you will benefit from being an early bird.
- You should not live fearing the Facebook algorithm, take it into account yes, but with caution.
We are going to extract from your message guidelines to adapt to this change in facebook:
- Publish quality content
- Don’t rattle with long links or videos
- Trying to achieve interaction and I like you, when he talks about reactions he is pulling more for comments than for the dolls of I love it or it saddens me….
- Avoid being caught cheating…
- Interact with other pages so that synergies arise
