Although there are many theories about what is the most important thing about a blog is the content and if it is quality content, it is essential for a blog to succeed.
Getting to have good content is essential if you want your blog to grow, be careful with content we do not only refer to written content but to images, videos, animations, interactions it is very important that you enrich your posts to make them more attractive. Even Google agrees with us when it comes to taking care of the content, however its latest algorithms, especially Panda, have contributed to penalize duplicate and poor-quality content, even the content is used so that another Hummingbird algorithm can find among the content of your blog information to make searches more accurate, therefore the content makes us increase the Quality score of our blog which is a factor very important for web positioning. Generating content is the most important task of a blog and the one that takes up the most time, so you should try to learn tricks about tools that can help you increase your productivity, for example with the theme of images and infographics there are editors that can help you save a lot weather:
How to optimize the contents of my blog?
First you must draw a content strategy according to your theme, try to maintain a line and coherence, try not to disperse too much in the content, it is better to have two or three well-oriented blogs than one with many different themes. You must work on the structure of internal links so that your blog communicates with each other, one post with another.
Look for a target audience to target to better segment your posts, if you segment your audience well you will have better communication and they will be higher quality readers. meet your ideal reader
Spend time searching for information, reading, researching topics and curating content, generating quality content is a very hard task, you must create posts of at least 300 characters and that contain photos and links to make them more interesting. You should try to make the reader visit as many pages as possible and spend a lot of time on your blog. For this, you need to know how to make good posts.
Be consistent with your posts, keep a post schedule, if you post on Mondays try to post every Monday, if you can’t sometimes you can change the date to an old post and tweak it a bit to get out of trouble. A blog is practically proof, not everyone can publish a daily post, but set yourself a minimum.
Observe your competition, take note of what they do well and what they do poorly, analyze the structure of their posts, images and themes, you must follow at least 10 similar blogs to get an idea of how the niche works in which you move
Interact with your readers, reply to comments, emails and be grateful to social networks, do not take the networks as a mailbox in which to “throw” your posts , no, you should take advantage of them to collect suggestions, see what kind of topics are the ones that interest the most, meet some readers and above all make them feel part of your project , for example I have created a Facebook group I blog to share the blogs of the members , promote them on social networks and do activities, it is also the Facebook page to post the blog posts but since the theme of the blog is so particular I think the group will be better for many of the followers.
Measuring the results is very important, thanks to the analytics we know which are the most interesting topics for the readers and which are not so much, they also tell us what day we have more public and a lot of data that we will see in depth later but the information is gold.
