Among Marketing strategies, video is strong and has managed to earn a very important place in content marketing.
There is increasing rivalry between blogs, so SEO is tighter than a few years ago and we need to incorporate attractive elements such as videos to our regular content to make it more attractive when sharing.
The video does not stop gaining public since the habits of the readers have changed, many already only access the internet from mobile devices in which the video is much more enjoyable than a post and faster to consume.
The data is rendered to video:
- 90% of people who use the internet watch videos regularly.
- YouTube has more than 1 billion users watching videos
- Emails that contain video have an open rate about 200% to 300% higher than those that do not contain video and a drop rate much lower than usual, an estimated 75% less.
- More and more videos and less television are consumed
- Videos are one of the strongest trends in marketing and blogging
These data show that if you get on the bandwagon of using videos on your page, you will have a greater chance of success.
They are easy to share
Video is a format that is shared more frequently and easily on the networks than others, as it is a lighter medium it tends to be better received, if you incorporate colorful, humorous, emotional elements… you will have a greater possibility of much more being shared than any image or infographic.
The phenomenon of virality in videos is higher than in posts and images.
Videos create emotions in viewers
If you want to use video for content marketing, we will agree that emotions are a real mine when it comes to driving our readers to do something, this is a broad part of neuromarketing that appeals to sensations to reach the public.
Reduce bounce rate and increase time on page
Video is a good way to get the reader to spend time on the page, currently we give great importance to the bounce rate of blogs, this is quite relative and let’s say that the only thing that appeases it is the time on the page, the best way to get the reader to interact with your content is video.
They help SEO
If we edit the video and upload it to YouTube with its titles and descriptions tags, it is easier for us to get better visibility, the video has a reserved place on the first page of Google, that is why the number one spammers dedicate themselves body and soul to do any video to upload to YouTube.
They are more didactic
People understand everything better in video, it seems obvious but it is not, in the videos the explanations are much clearer and for many people they are easier to understand, it is not uncommon for the largest online course platforms to be based on video models -course to attract and reinforce explanations.
Videos increase conversion and engagement rates
This is nothing new, from the teleshopping to today the videos sell a lot, but we are not only referring to selling, but to getting a reader to take actions such as, open the newsletter, subscribe, choose a product, make a decision, If you need to multiply the effect of your words to achieve any of these actions, you need to make a video.
Videos are able to retain the visitor more easily than text, videos attract loyalty much better than other media.
They are usually more fun
As a general rule, they are more fun and enjoyable, you can work with a lot of creativity and current platforms allow you to create professional videos in minutes in a very simple way
It is generally easier for someone to hook on video than text, especially when the video has music and is sequenced.
They help create a brand and make it memorable
The video helps to create better brand recall and make the brand to be remembered easily, it is easier to retain a picture than 50 words.
Videos are easier to retain so it is easier to be remembered thanks to them.
Streaming and direct formats such as Stories are taking over
They are more personal, especially in the ones you go out, it is a way to get closer to your followers in person, however the live or streaming video formats have a huge reception
Facilitate message delivery
Not everyone reads, depending on which people are reluctant to read a text of more than 300 words and prefer videos or infographics
You give a reinforcement to what you want to tell, sometimes there are concepts that need a visual aid to understand.
It’s getting easier to create videos
Long ago, video was something that only professionals could do, beware, there are many types of video in which you need a good level of editing and a video for a blog is not the same as a promotional video for a market product or An advertisement, everything requires its means and there are people who turn to professionals because it is the best way to work.
But for us, who are content with making videos in a simple way, without getting too complicated, there are many online tools that make our work easier thanks to templates, slides, compositions that come prefabricated so that we can add our touch of salt.
