If there is something that we must take care of is the list of subscribers, for this reason you have to develop a good email marketing strategy around your blog.
I haven’t launched a newsletter for months, the truth is that I should launch it more often, perhaps I shouldn’t let so much time pass between posts, because there are readers who need you to tell them: “hello, do you remember that blog you visited… it still exists “
I admit I do not have an email marketing strategy
And it’s something I really regret, not keeping it up to date and I know I’m losing a lot of readers because of it.
When you have a blog you try to find ways to promote yourself and expand your content, some such as social networks are very ephemeral and are caught up in the moment, you post, they like, they react and you may not contact that follower again.
The good thing about a mailing list compared to any other way to get subscribers, is that the mailing list is yours, it is a way to get close to your followers directly and consented to by them also in their own mailbox.
You can contact your subscriber more times, both to offer the newsletter, products, discounts… and if you are serious about your mailing list you can segment it and achieve different objectives.
The essentials to start designing your email marketing strategy
Having an email marketing strategy is essential for professionals but for blogs it is also very important, so much so that companies like Mailrelay have developed special free products for bloggers.
# 1 subscriber list or multiple trained or segmented lists
Having a prior subscriber list helps a lot but any day is a good time to start attracting.
It is important that you obtain this list in a consensual way and that subscribers are clear that the purpose is to send advertising and news, lists from one blog to another, exchanges, sale are not useful… try to make it yours.
There are methods that grow your list of subscribers interested in your content.
You can place forms almost anywhere on the web, pop up, wellcome mats, landing pages, facebook, ads, and any form designed to collect subscribers correctly.
# 2 Email marketing or messaging service provider
A good service provider will help you keep your mailing lists healthy, provide you with tools for forms, newsletter builders, and answer your questions.
Finding a provider with good technical service is very important and the help section, tutorials and blog they offer should be highly valued.
Look for trustworthy companies since things like the ease of creating content for our Newsletter, delivery effectiveness, and other legal aspects that we must look at when choosing a mailing company depend on the quality of our provider.
# 3 A goal you want to achieve with emails
It is important that you are clear about what you want to obtain from the sending of the newsletters or emails, if you intend to get visits, retain your readers, sell a product or a service…
Depending on the objective, you will have to segment your mailing list to fit the sales or conversions funnel according to what you need.
This is a very meticulous but very grateful “field work”, email marketing reports benefits and open rates that are unthinkable with other techniques.
# 4 Calendar and monitoring
Once you have completed the first three things, you must draw up your action plan and place it on the calendar to better plan your actions and be able to measure them more fairly.
Measuring the results, the opening rates, spam, clicks and other parameters will teach you to carry out a successful email marketing campaign over time and adapted to your audience and your content.
It is not difficult to maintain a newsletter
Being constant is very important as having an email strategy will reward you with the achievement of objectives and the growth of the community within your blog.
