The low quality of the posts is something that worries us, we cannot avoid it every time we hit the “publish” button, have I done enough? Will this post rank? Will Google find it relevant content?
Today we are going to solve doubts about what search engines can consider low-quality content, this will help you to locate bugs and improve to make Google see you as the Wikipedia of your niche.
Change the chip and think differently to improve the quality of your entries:
Ask yourself: Is it useful? Is it well written, is it consistent with what I say in the title? Is everything I’ve said clear? Have I kept something to myself? articles correctly are the low quality of the content; it is logical that we do not give our arm to twist and sometimes we take for good content that is not bad but Google does not consider it powerful enough to show it in the first positions.
10 Things that cause content to be seen as low quality:
In this list you can find some element that is boycotting your positioning, they are only related to the content if you want to know more about SEO in this section you will find the most relevant: SEO web positioning
1 Not meeting the expectations of your readers
This often happens with titles that confuse the reader and do not fulfill what they promise, there are times when we offer the definitive guide and it is not a big deal… perhaps we do not solve all the reader’s doubts and when they arrive, they have to go to another post to find out.
Don’t frustrate the readers! If the title talks about a fabulous lemon cake recipe, do not post them about the lemonade of that brand because they will leave bounced (pun intended) and Google will think that your content is not relevant.
2 Content copied, shot, plagiarized, stolen call it what you want
Even if it’s a paragraph! Really, don’t copy, if you’re tempted, put the text in your own language, but don’t copy because it’s getting more and more guarded and they’ll catch you.
The fresh and original content is the one that interests Google the most and if it is oriented within your theme, the better.
and when we talk about content we talk about images! luckily the mania is disappearing but stealing images and not renaming them is crap in the eyes of Google, don’t take images
3 Very short content
Unless you are a guru in your niche, less than 300 words is like not writing, with 600 depending on how trite you can do little things and boost search engines! I recommend you read this post about the length of the posts that will help you a lot about the quality-quantity relationship in the articles.
It is inevitable to have little text in a post with many images or in a Video post, there is a way to add more text, unfortunately Google cannot invent it, so if you do not add a description and ALT to the images, you will not have the opportunity to be indexed.
4 Not having structured content
This is something that fails a lot and templates and Themes help with this because sometimes, due to aesthetic imposition, they are used arbitrarily. Why do you want an H3 in the sidebar statements? Sometimes they duplicate the h1, which Google finds. spam.
Try to use headings so that the relevant points of your article can be found.
5 Content without substance
This is common when you read a post about something that the person who writes it does not know and begins to write a string of clichés, clichés and some concept that we all know about the subject, they can reach 500 and 2000 words if you let them, but they have not resolved any of your doubts and concerns that have moved you to do that search.
This often happens when we write about topics that we don’t know much about and we get into “gardens” and don’t say anything, because Google doesn’t like us to ramble.
6 Badly written or misspelled content
The people who said that Google ranks you for misspelled words… they are rarely right, Google has artificial intelligence and machine learning engines powerful enough to distinguish that something has a misspelling and send you to the normal search.
There is no excuse to write badly, Google doesn’t like it and readers’ eyes bleed, if you have it as a task within your SEO strategy, look for something else to focus on, you will position yourself better with a well-written text without mistakes.
7 Have no links
That they link to your content is a sign that you are a reference, therefore, the more natural links your post has from different sites, the more important it will be in the eyes of Google, getting other blogs on your topic to link to you is very important, as well as sharing your content in the RRSS.
Other important links are internal links, having a link structure in which your posts join each other is very important and necessary for your blog to grow, apart from being beneficial because it lowers the bounce rate.
8 Readability and understanding
Writing in a language close to your readers that is easy to understand is very important, it will also benefit you since searches are not usually very technical, when we search for something sometimes, we do not know its specific name and we describe it in another way.
There is unreadable content, either because of links or because they write artificially to try to position themselves by repeating meaningless keywords or placing links in an unnatural or unnatural way.
9 Poor quality comments
Having comments is good, but sometimes we have comments that do not help positioning, for example those that are like “I loved the post” that is exciting but does not add value to the content.
Comments are user-generated content and if they are relevant, express opinions or value the post or the topic you are talking about, whether positively or negatively, they provide a lot of valuable content.
Some time ago a friend told me that she was going to remove the comments from the blog and that seemed crazy to me, if sometimes it is as if you duplicate the content you have written!
10 Bad advertising
If you have sponsored posts you have to stick to the rules of the sponsors, this does not mean doing the minimum that is dispatched by writing 300 words when it is usual for you to write more than 700.
Many times the sponsored posts are the ones that have the least quality inside of a blog
Who says Google says all the search engines, but as if it weren’t one way or another, in the end we end up with it, even though Bing is by default the one that comes in many applications and feeds other search engines like Apple’s, but when not has data obtains data from Google.
