Selling a blog is a difficult task because there are not many places to sell it, and some have already stopped updating and there are fewer and fewer.
Selling a blog is more or less like selling a car and it depends on the state what they want to pay for them, sometimes there are sectors in which inbound marketing is imposed and those who work in them decide to buy blogs for the reasons I was talking about in this post:
Other times the decision is quite economical since if they have to make a blog from scratch they can choose to buy one for around 600 – 1000 euros that is in operation and they save work and do not waste time as I commented in the previous post about sales of blogs
Where can I sell my blog?
There are websites and marketplaces specialized in buying and selling blogs
There are portals for the purchase and sale of web pages specialized in the sale or transfer of blogs, in them you can publish your ad, the best known are:
- compraventapaginasweb.com is a classic and has a good offer
- www.duabid.com here there is possibility of auctions and sale of domain only
- flippa.com this site is in English but it sells websites in Spanish
- vendertuweb.com in this portal you will find a price simulator that is terrible because it will give you the lowest price… no case but it is good that you know it to face a possible “ready” who comes with the report.
Classified ad portals
In a thousand ads, Wallapop, inter-company even Etsy… putting a sale ad on an ad portal is very effective depending on the theme of your blog, although stores have better sales, but a blog with content can find buyers.
Media agencies and digital marketing
You can also offer your blog for sale or transfer to media, digital marketing or communication agencies since they have clients to whom your blog can fit.
Why agencies buy blogs, it is easier to position a website with an old domain and that has content, in case they want it to be part of a PBN or for a niche blog network they can pay better.
It is probably a very clean way to sell a website because they will not seem crazy and they may find a good buyer among their customers.
Avoid these actions to sell your blog
You can also advertise or promote it on other channels, but I suggest you treat the issue with discretion since this was my case, the buyer did not want readers to know anything about the blog changing ownership.
- Shout from the rooftops that you have it for sale and less on the blog itself.
- Stop posting to networks
- Get rid of him and leave him like a ship adrift
- Say that you are doing badly, argue… if you are going to sell, do like Pantoja: “Teeth… teeth…”
- Do not be fooled by buyers who have not just decided, set a date for them to tell you yes or no to avoid missing opportunities.
Formulas to calculate the price of a blog
Ideally, you would say this blog is worth 30,000 euros and they pay you, but it doesn’t work like that with normal blogs, if you are the Today World they would take it out of your hands.
For niche blogs and stores there is a formula that, depending on the blog and the investment, can thus improve the amount.
The most normal thing is that the sale price is calculated according to the benefits of 24 months, it may be more if you negotiate it and they are very interested, other times it is based more on a fixed price depending on the offers you have for your blog, no a reference childcare blog is the same as one that is not.
- Display advertising: adsense, addroll, BuySellAds, adbuff…
- Banners that you sell to individuals and advertising campaigns that you have carried out in the last 24 months
- Sponsored posts and reviews
- Own products even if they are tripwire of 1 euro, courses, training
- Affiliates: Amazon for example or whatever program you work with
Sometimes not everything works because you have to prove it with invoice payments or accessing the platforms…
How is the price calculated if I don’t have it monetized?
There is another calculation that is oriented on what advertising would mean or the impact of CPM (costs per thousand impressions) on your blog multiplied by 24 months or those that you agree to be used for when there is no advertising or sponsorship.
How much is my blog worth? a formula for you to put a fair price on it.
A formula that if you have 3 ads per page and 1000 visitors per day with it at most you can reach 2500 impressions, that CPM can have a cost of 0.60 = € 1.80 per day would give me 1,314 euros of sale with this method, if it is true that you can sell the list of subscribers separately and negotiate something else but the basis is this.
Your blog may not produce income which makes the appraisal based on the market price, if there are similar blogs for sale you should keep an eye on them and know what they can cost.
You can always ask for a closed amount and negotiate, I like this option better but to order you must take into account what comes next.
Factors that influence the price you can ask for
The main factors that influence so that you can sell your blog fast and at a good price are:
- Age, buyers prefer websites or blogs over 3 years old, itis important that it is indexed the earlier the better.
- The domain name, which is as SEO friendly as possible and aligned with the theme, sometimes the important thing is the domain if you want the blog
- That he is active and that he has well worked SEO
- That is not penalized
- The quantity and quality of the linksthat point to the blog
- The amount of passive and active income it generates
- The subscriber list
- Social networks and their followers, engagement and interaction are becoming much more important.
- The community around the blog, comments, forums… if you are a reference in your niche
- Post corpus
There are secondary factors that are sometimes taken into account, it depends on the type of buyer
- The platform with which it is made
- Loading speed
- Design, template
My experience with buying and selling blogs
Well, selling blogs is another way to monetize, depending on how fine your work is, this will be the result, I tried to sell one that was a chestnut and it cost me a lot, on the other hand others have paid me very well.
My vision when dealing with the sale of a website is like transferring a business that it cannot attend to and decides to take advantage of the work invested.
From the Feed back I received from the previous post, I see that we love our blogs a lot, and that the idea of closing rather than selling predominates, think that as soon as you stop paying for the domain, some reseller will pounce on it, it is the law of life…
I have sold 4 blogs, one of them was amazed with what they paid, the others were a fair price, I went well without problems and it was one more way to monetize.
What I do not recommend to sell your website
The sale between individuals is a pain because they do not decide, they haggle, they make you dizzy, I prefer that there are intermediaries because unless they are companies with someone prepared, you are going to have a lot of trouble.
In addition, they tend to be very suspicious and sometimes you find that they do not have access to all the data, the computer scientist who made the web no longer supports them and many things that can waste time.
They will always haggle, so inflate something or omit something that adds value to the page to negotiate like fanpages or subscriber list.
