The secret of guest blogging is to find an ideal guest author who can bring something new to your blog, let’s see what is the best way to find it and what are the most recommended features.
Giving your blog a boost sometimes needs several hands and that is why collaborators and guest authors are more frequent, guest blogging is here to stay, but collaborations must be laid on very solid foundations. In this article about guest blogging, I didn’t talk much about what were the ideal qualities we needed from a guest author, nor about how to find him and most importantly what to offer and how to try to convince him, so let’s go in search of our guest star. At the moment you decide to incorporate a guest blogging section in your blog, you must take it into account in your strategy, to follow a calendar and align the theme so that the guest posts are integrated with the rest of the blog.
Looking for the ideal Guest blogger
If you have decided to have a section in your blog to incorporate guest posts, the search for candidates can take a long time, and if you have thought about giving it a certain frequency, you may need to find a blogger every week or every month.
I’m not saying that anyone doesn’t work, I affirm it! You cannot let anyone who passes by and proposes it with enthusiasm to write on your blog. Be clear that your audience expects something good and that it adds value, apart from being related to the blog itself.
There are very open calls for blogs looking for collaborations and this hasn’t turned out as we hoped or they are blogs that are above good and evil like Huffington Post or SEMrush that have very strict bases and people dedicated to curating stories, or in the end the collaborations are a real terror; you can’t let anything be written about in any way on your blog.
A very important factor is the closeness of the topic, if you write about similar topics, it is easy to find a post that can come in handy for your blog. Look for someone who has good original content, this is very important, think that apart from writing a post on your blog you are promoting yourself, so you don’t want your readers to go to their blog and find bad content.
How to search for guest authors among so many blogs
Apart from searching in directories of blogs, in google or in lists such as the blog prizes, I recommend you start with those you know and deal with, so that these collaborations are more fluid and break the ice.
- Look for authors in other blogs with a guest author section, it sounds obvious but people who collaborate are usually easier to convince than those who have never done so.
- In Facebook tags and groups, it is easy for you to find bloggers very similar to your content, so take advantage of it and if there is one that interests you, click on it.
It is important that you prepare an email template to propose to some bloggers to write on your blog in case you do not have the opportunity to speak with them directly proposing the collaboration, for this it is recommended that you have visited their page and propose something that you see approachable.
Qualities of a guest writer that are very important
- Originality both when writing and when searching for content
- Notoriety, inviting a well-known author or one who is very well accepted is very positive for your blog.
- Who has a blog with high traffic, although it can also be someone who does not have a blog and be an eminence in their niche?
What you should ask for in a guest post
That it offers you original content that has not been published before and that has not been copied in part or in another medium, this is very important for your readers and not to fall into duplicate content. A minimum of words in the article, the normal is 300 or 600 words, although the most pro usually put the minimum of 900, although the most normal is around 600 words in the case of short articles you play with fire because it can be listed as low quality. A minimum of 2 royalty-free images that can be used freely to avoid problems and why he talks to us today about this topic, you can incorporate this into the post or create an author for this collaborator in case he collaborates on other occasions. That it includes links to the sources and, if applicable, links to its website, but then you are the one who says how many and whether or not they are followers. In this section, be transparent because many collaborations depend on it.
Things you can ask a guest author to make everything go well
To help you answer the comments generated by the post on your blog, this is very important especially when the topic it deals with is one on which you are a little lazy, apart from the readers it makes them much more excited, you can answer both.
Asking them to share the post on their networks never hurts and is something very important that is sometimes overlooked.
What can you offer a guest author to decide to publish on your website?
The first thing is to respect their authorship over the content that they give you , it is also important to give them the option to be able to withdraw that content after a while. You can offer to make a short presentation or create an author box for him, which usually gives readers much more confidence, as well as discreetly promoting himself.
You must be clear that you can compensate the writer in different ways , from links, money, products, advertising on the blog. The best thing is that you prepare some instructions to collaborate that are very clear so that neither the collaborator nor you are misled, it is important that you include all the details about the article that you are going to deliver.
The big mistake when a blogger is invited to write an article is not making it clear what you are looking for and what you need for your blog. In many blogs, guest posts are true disaster drawers in which poor quality prevails and leaving the He passed.
A guest post should be similar in quality to those on the blog, so the rules for publishing should be written in such a way that your intentions are clear. Reject any type of post that you see the duster, really Google is very sensitive to the issue of links and can penalize you for it.
