Today I will show you how to plan current and interesting content for your readers so that you can have a long-term schedule that allows you to improve your dissemination.
Creating content is a concern that we as bloggers have in mind, besides, not just anything is worth it, it has to be quality and current content.
Why you need to schedule your content one year ahead
Scheduling valuable content and forecasting publications in the medium and long term allows us to have moments of respite such as vacations and a more global vision of what our strategy is. Having much of the content scheduled allows us to focus on other things when we need “extra” time.
The organization of the content throughout the year, makes you keep a record of “fresh” publications and Google loves that. Ideas have to be hunted on the fly and if it weren’t for the planning, I would throw myself away without publishing for months. The need to offer quality posts that reach your readers is increasing and we dedicate more hours to them.
I am not only referring to the content of the blog, but to what we program on social networks, I have spent a long time like a fool giving my blog self-promotion, without planning and over time I have noticed that what works best is to share content adhoc or other similar means but with a bit of planning. Having an editorial calendar is a very important step for your blog to work better, apart from that, you don’t leave anything to chance.
You must think that not of all the proposals you can write a post, but here are enough ideas for social networks and so that you can have some planned posts that will help you when you are in moments of creative drought. Tips for you to find a post to add to the annual plan:
1 Look for the indicated dates and the days of
I personally like this 2017 Marketing Calendar because they indicate both important dates such as Mother’s Day, as well as other cool ones such as Star Wars Day, Black Friday, Chinese New Year which are the ones that make social networks lively. I consider it a good help to schedule different and fun posts, it can be very useful for social networks or to have an idea of what the hashtag will be that day. I’ll teach you a little so you get the idea. Source: Director Includes dates on which engagement increases are very “commercial” days and we should take them into account to schedule posts and publications if we want them to reach more audiences.
2 Take advantage of the dates related to the theme of your blog:
In all the themes there are special days or times when there is more movement, for example in education blogs there are events such as the teacher’s, organizing carnivals, exam times, vacations, Christmas… that you should have planned and clear in the calendar to make those posts more effective. What sense would it make to post about the sales at the end of February, none.
3 Lists and Compilations
Lists are a classic that cannot be missed when you need to schedule content, a list of the “best SEO posts” or the “biggest failures that…” encourage the reader to read.
It is a format that has a viral touch in which immediacy is combined with curiosity. Making compilations in which you include other blogs is important to establish good relationships and positive synergies. Lists are a type of post that cannot be missing from your schedule , there are blogs that publish one every month, or update an existing one. I recommend programming them because it is not good to abuse this format because it can tire you. There are many more types of post to fill the year but as I doubt that there are many people who write more than 120 posts per year, it is a lot of work.
Schedule effective content using apps or planners
The important thing is that apart from programming, you write and save material, at least ideas in drafts to have them on hand when you have to publish. A good idea is to create a calendar in Google calendar to distribute the posts throughout the year and put a reminder a week before to start writing. I like it a lot because when I install the app on my phone it reminds me more often.
There are tools like Hootsuite that have a calendar so you can organize your posts so you can post ahead of time on social media and let you take a quick look at your schedule.
If you have WordPress to organize the posts you can use the editorial calendar plugin which allows you to easily, drag and drop organize all WordPress posts including drafts.
Avoid programming everything and making it very noticeable
One problem with these automated processes is that the human tone is lost if there is no interaction. Keep in mind that programming the strategy is fine, but as long as the personality is not lost. You have to write more posts apart from those we have in the programming, if you carry out an active listening job you will see that the needs of your target audience are sacred.
