The editorial calendar is important to manage the creation of content and make your blog grow in the direction you need.
Being clear about the content and the line to follow in a blog are two very important things, for this you can improvise or if what you want is to set a goal or make your blog relevant, start an inbound marketing or content strategy so that your effort does not fall on deaf ears.
The editorial or content calendar is not a simple planner in which to put “Tuesday I talk about cacti and Friday on Facebook”, it goes further, it is about making your blog take coherence and relevance in a topic, so your readers do not they will feel disappointed.
Why a publication calendar is very important to launch your blog to the top.
- Predicting events and creating series in advance also allows you to anticipate what you may be interested in promoting, both campaigns and all kinds of moments that you can take advantage of to capture an audience.
- If you plan a good content strategy you can create a good link strategy on your blog, links that join the pages naturally to lower the bounce rate among other important things.
- It allows you to plan and be able to take vacations without closing, if you schedule you can write a post with time and have a good overview.
What is your goal with your blog? where do you want to take it?
It is very cool to write for the sake of writing, but if you have a defined theme and a clear objective for your blog, you should guide the search for ideas in that direction so that your blog is more compact and gains an entity as a reference blog over time.
Two important points when writing new posts is to think about:
- That the content is relevant and interesting within your topic or that it is suggested content or of interest to your readers.
- The format, that it be a format with enough entity to adjust to the SEO standards and that it is attractive and consistent with the content.
What is needed to start creating the editorial planner
IDEAS AND POST SEARCH
Because ideas are difficult to come by, it is something that at least takes me a long time, deciding is a titanic task and finding ideas to write a post is something worth investing time in.
Be clear about the keywords of your blog and what are the topics that may interest you.
There are tools for this, some of which are in English:
Google AdWords keyword planner:
tool for keywords and it’s free, there are some better ones but the prices are high.
HubSpot topic generator
It’s a way to create headlines in English, it’s not a gem but if one day you don’t feel like it there you have it.
Bozsum:
It is a tool that allows you to find the most read posts on a topic and its reach on social networks. Sumo me tagline generator: It is a generator of titles, lists, ideas but it is in English but it is very simple you can put the words in Spanish and it gives you the idea in Spanish. It is a very basic generator with which you can catch a very commercial pattern for titles. All top: It is a tool to find the best posts on a specific topic, I love it because it is very fast and sometimes you can find good ideas at a glance.
Organize ideas and sift.
This is one of the most personal processes when it comes to organizing the information and the means that we have (images, videos, interviews, tutorials) and the ideas and posts that we go on to write or how I start them. to write in drafts.
Not all titles are equally effective and not all of them are adapted to our public, besides the generators are in English and the morphology is different when writing, in my opinion the titles that they suggest or ideas are very “aggressive” for the Spanish public, in petit committee; We do not like it to be noticed that they are selling us the motorcycle.
It is important to have management and organization tools such as Trello or my favorite Slack to store and organize ideas for posts.
I would like to dedicate a later post to this topic.
Set the editorial calendar
It is important that when you have a good list of posts, some of them written, you start thinking about the structure of the calendar.
It is not only publishing the day of the week that you are going to receive the most visits, but looking for a coherent line, depending on the frequency of your posts and the breadth of your theme.
- You can reserve in the calendar the days that are associated with important events or seasons, for example if it is education, Christmas, back to school, vacations, white week, special first days.
- If you have considered making a series of posts on a topic, it is not advisable to space them out a lot and that they are not long, it is better to do it three by three and later make a second part.
- If the topic is the same, try to relate the posts to each other by linking to improve your link building
