Around migrations from Blogger to WordPress.org there are many myths, many of them false and others dangerous for the future of our blogs.
Migrations are like removals, sometimes we do them to change for the better and other times because we have no other choice, perhaps we started with the idea of a small blog to talk about a hobby and it ends up becoming our way of life. The versatility of WordPress means that more and more users are attracted to the idea of migrating their content. When you consider migrating your blog you should take into account if you are really going to get any benefit from that change, sometimes we hear WordPress is better than blogger and we normally want the best for our blog, but is it really that good? It depends on many factors that you must take into account, the change is going to be to something else and whether it is for the better depends on you and your possibilities. It is not always a change for the better, anyway in blogging everything has a solution and you can touch up bugs but there are things that are not so easy to recover. Even if you make your old domain point to the current one, which is the most normal thing in the world, you should worry about choosing the canonical address (favorite) to avoid it being taken as duplicate content. It will save you work.
You will not lose position: “I don’t know, I don’t know”
This is how everything normally does not affect those who have not done serious SEO work, so you will not notice it seriously, or if you have been with your blog for less than a year and decide to migrate, it is a very good idea to do it when you are on time, The danger is when it is done with blogs that already have a good SEO strategy, link building, age and many other important factors, but these three are to think about.
- Losing antiquity: Imagine that you have a blogger blog open since 2008 your URL is from blogger, you want to change it to WordPress with a new domain name. you eat. you are going to lose the most important see factor the Domain Authority. The age of a domain is very important, so much so that all things being equal, the fat bitch goes for the oldest.
- Charge the link building: Where are the links that pointed to your website? ahh in the blogger’s blog, curious obviously the ones on your website that point to others work but the valuable work that is the other can be lost.
- Look for a hosting as good as Google: The quality of hosting that affects positioning in a very powerful way, slowness, quality, speed, Ip range, distance, falls, php version… to match the Blogger hosting that lives in Google there is to hire a good hosting, if you hire a bad one, your positioning will be very noticeable.
- Not being able to recover redirections well: In many projects the taboo subject is redirections, permanent links and all the blunders that occur in a migration that generate 404 errors to ascospore. If there is something important, it is to do all the redirections in the first 3 days so as not to lose the positioning gained.
Advantages of switching to WordPress
Templates, design and plugins Here we are at the point where I wanted to get to, obviously WordPress gives you the possibility of using better templates than blogger (knowing how to choose), you can include SEO plugins, social plugins, etc. actually you can do whatever you want thing that in blogger is very limited. Access to your FTP to be able to control all your content, be able to manage your hosting preferences and manage your files in a more comfortable way. Your database is yours and you have greater autonomy to work and grow. You can monetize with any platform, without restrictions from Google and that is a good incentive. You can publish whatever you want, publish a thousand advertisers… the freedom that it’s your home, not Google’s, that shows because, after all, from time to time there are rumors of censorship or limitations.
Disadvantages of migration, all that glitters is not gold
Apart from those points that I highlighted earlier, there are other very simple considerations to take into account.
▲ The price of a decent hosting ranges from €4 to €8 per month, about €60 per year on average that you have to consider paying, although you can migrate back to free if you don’t see the need. Take a look at their prices: Tips for migrations
ASK THE HOSTING COMPANY
If the migration is to self-hosted WordPress, you can ask the company where you hire the hosting to do it for you, they usually do it the same as when you change companies and they don’t usually have any problems. So, if you don’t see yourself with that responsibility.
TRY IT LOCALLY TO SEE WHAT YOU THINK OF HOW YOUR BLOG LOOKS
I advise doing a test of the migration locally, I will explain this to you at length, so you can try all the templates in the world until you find your own personalized one, so you can only make the stoppage of the change not noticeable nor are you adjusting posts with the blog for the public.
KEEP AN EYE ON SEARCH CONSOLE
Once you have migrated, I advise you to spend a few days with the Search console open and troubleshooting that you may have, you may have to redirect the old URLs to the new ones after migration, observing the tracking errors.
Back up everything
As all migrating your blog is a personal decision in which you must evaluate the pros and cons so as not to screw up, you can also ignore them because there are times when we see that the benefit is greater and we will have more possibilities, for example there are many people who migrate because they are going to include a store, a forum… WordPress is scalable at all levels. I recommend this article below because there is a very interesting third option when it comes to opting for a migration , keeping the blogger blog and starting the WordPress blog from scratch helping each other. Think that the links from a blogger blog are always of higher quality. Of course, do not see your pen much so that Google does not penalize you.
