There is no doubt that the SEO by Yoast plugin is the most popular SEO plugin, it works really well but they blame it for miraculous capabilities for web positioning that are not entirely real.
In this post we are going to see a series of myths about the SEO Yoast plugin that we are going to reason so that you use it better and not be uncomfortable since there are people who at first are obsessed with having everything green and sometimes Yoast green is given of cakes with common sense as we will see later.
The popularity of Yoast is due to the fact that it works very well and is a free plugin with upgrade possibilities.
By simply installing the plugin, it is already in charge of activating your SEO by default.
Well, it will not be a miracle of positioning, it is true that it helps you once configured, it will facilitate tasks that are a nuisance by hand or you need another plugin, but the plugin needs your work.
YOAST MAKES SITEMAPS
Make the sitemaps of the posts, pages, media, products, authors, but if you do not send them correctly to Google it will take a long time to find them, you have to do this with Google Search Console.
Yoast By SEO does not make the best sitemaps in the world, it does not calculate the priority well although it has incorporated a functionality to mark post as essential content and prioritize.
REWRITE TITLES AND REMOVE LEFTOVER ELEMENTS FROM URLS
Another thing SEO by Yoast does very well is rewriting web addresses to make urls friendly.
ALLOWS YOU TO CHOOSE WHICH TYPES OF FILES TO INDEX
It allows you to index, the posts, images, pages, not to do it with, for example, files…
YOU CAN EDIT THE SNIPET EASILY
This deserves 4 posts because it is the best it has, letting you edit the description of the post that you want to appear on Google, it depends on whether it is more attractive than others with a similar theme.
Yoast’s Post SEO Analysis Box Doesn’t Work Miracles
The correct thing is that all the buttons appear in green, that in an ideal world… but each blog is different and to make matters worse, Spanish is a very hard language for SEO, so do not get obsessed.
Nothing happens because you have red buttons, that is not due to neglect… that you are missing the alt in the photos, that you do not have links or that the keyword only appears once in the post.
The operation of this part of the plugin is the same as a check list so that you do not forget actions on SEO that you should incorporate into your routine.
- Among the actions of the SEO analysis of your post, some are difficult to achieve without the readers bleeding their eyes to see between the title and the first 50 words repeated the keyword, or all the titles almost the same.
- Another point on which you may not agree is the duration of the title… let’s see here it is you who values if the short titles on your blog convert more than the long titles, the plugin helps you and suggests an optimal standard but to times by lengthening the title loses its grip.
- It happens that sometimes the slug that appears in the address bar is very long or it removes the keyword because it includes an empty word (later we will see what this is) if so, edit it by hand.
- In case the Keyword contains an accent… you will have many buttons in red, nothing happens Google will recognize that word because it places it in context, even if Yoast does not “read” it.
- The subject of links is tricky, we do not always get links abroad, it depends on our strategy and if the content is linkable.
- In this list of good SEO purposes, as I call it, there are topics like saying that a 300-word post has the green light… where I differ.
- Keyword density is another point where common sense should prevail because it does not have synonyms and if the word is harsh it can be very repetitive
The SEO by yoast plugin suggestions on article readability
Yoast’s readability suggestions aren’t very human
SEO hates Spanish a lot, just kidding, but it is a very broad language and it gets out of hand, in the case of SEO by Yoast, if you pay too much attention to it, it may ruin the readability of your blog.
If by chance you have tried a browser extension… you will see that your keywords by density are usually: by, para, que, en… these are the empty words, transition or stop words, normally remove them from the slug and watch this because according to the post can do you a chore.
The plugin has English as its native language, obviously, the construction of the sentences is different, hence a problem that we saw with the “try to move the keyword to the beginning”, there is not so much conjunction, adverbs and many more figures that we use to express ourselves and the poor plugin… does not understand.
That is why he asks us for short paragraphs, that is feasible in some content such as recipes, reviews… but if it is a story? red yoast! so you must be clear about what you want green light or satisfied readers.
Also another drawback is that not all the dictionary is incorporated, so he will think that you use elaborate language, just as if you use foreign words like it is my case among the Castilian ones it also gives you a touch… and what do I do, because I keep putting them.
As you can see I still have Yoast functions to explain but these are not the ones that beep with lights and in another article I will detail them.
