Surely you are considering monetizing in some way, so I would like to talk a little more in short with you about what affiliation is, how to earn money with affiliation and how not to work affiliation so as not to end up out of the game.
Affiliate programs are a very good way to monetize, they work easily and are one of the most recommended options if you decide to start with your blog or want it to be a regular source of income.
What is affiliation
Affiliate or affiliate marketing is one in which you get a commission for the promotion or sale of products or services.
That is the shorter definition then there are some in which they say that there must be a contractual relationship between both parties in which the conditions and obligations as an affiliate are included.
It is a way of sending web traffic to another site, with different objectives, we normally think of a purchase but it can also be traffic of visits or impressions in exchange for a commission.
What types of affiliate marketing are there:
- Recommendation on web pages, in case your website has a specific theme you can recommend products or services receiving commissions for it, this is the case of sponsored posts.
- PPC Pay per click, the affiliate charges based on the times the link is clicked, it is used a lot for keywords and by auction, it works similar to Adsense.
- The best known way is through affiliate networks in which you promote articles through links, whether they are direct sales or not.
- It is also considered when it is carried out through other channels such as e-mail marketing and social networks.
The affiliation can be done either on your own in which you contact the advertiser directly and reach a promotion agreement or through agencies and platforms that mediate between advertisers and media such as your blog to offer you offers and opportunities.
The type of commission can depend on many factors, from the platform or program that stipulates a percentage, agencies that provide a fixed, on which your positioning, content and niche sometimes depend to be able to receive more or less commissions.
Both models are usually compatible and it is advisable to combine them.
Why Affiliate Marketing Has Gone So Much
Nowadays it is one of the best ways to sell a product, we know that recommendations carry a lot of weight, some of the advertising models no longer bear the fruits they used to, either because the consumer is immune to the ads or because they use adblockers.
Affiliate marketing is a way to enhance an inbound marketing strategy since the product is recommended or prescribed by a third party, we are informing the end consumer to buy.
More and more companies, platforms and professionals are incorporating an affiliate program into their marketing strategy, Amazon, Westwing, Envato, Shein… are examples of companies that have grown strongly thanks to this type of advertising.
The ease of implementation in the case of Amazon there is a special plugin to place affiliate products in wordpress, they make many people not think twice before recommending products on their blog.
In other platforms or companies, just add a tag with your affiliate ID, generate the link and little else to start recommending products on your blog.
Monetization through affiliation or referrals is very important, attracting the ideal audience through the funnel we have created is a good screen for brands.
Monetize with affiliation
Depending on the objective of the campaign that we have in between, we must work on the post, if for example we need conversions (sales) or if, on the contrary, we only need visits or subscriptions.
Normally the company provides you with a unique link with your data to monitor the link and know the results it obtains, in other cases it is essential because it is the one that “attests” that this sale is yours.
Therefore, it is advisable to keep track of affiliate links to avoid problems.
It is important to take into account the duration of the affiliate cookies and what is the period that your referrals have to make a purchase, for example, since depending on this some companies may not be profitable.
There are many ways to monetize blogs using other strategies.
How to affiliate correctly
In affiliate marketing we try to put everything many times, both the affiliate links, and the products of which we can be prescribers, but we must try to do it correctly.
An affiliate link must be integrated into the text, we talk about it being consistent with the context, by which I mean that it is a quality product recommended within the framework of your article and your readers.
A very serious mistake that can be made when working with product recommendations is not knowing where the reader is being sent, this is the biggest drawback that this type of monetization has, the bad image that has been given to product links. We are still accused that we have been literally sending readers to hell, I can not say it in other words, unfortunately it is like that, the most normal thing was to find a link on a blog you knew that it would lead you to buy the most kaffir article From the market.
This is the hazing that all bloggers are paying today, because perhaps we do not have as much credibility as we would like to have, that abundance of links caused prices to reach unsustainable lows.
Luckily the companies realized and by paying results and not impressions in the end, blogs that work well for the content they promote make it profitable.
If we talk about affiliation but the classic prescription affiliation concept practically, that is where we are finding the juiciest way to make a blog profitable thanks to sales conversions.
How to choose the best affiliate program for my blog
I recommend you use common sense, look for products and brands in your niche and look for the affiliate program if they have it, it will be much more advantageous because if you recommend something that you use and know you can better help the reader make the decision.
If your topic is very broad, as it is in most blogs and you do not fit into complete product brands, you can resort to affiliation with Amazon.
Amazon, which is the most complete place to recommend, also has many tools and the commissions are very good, apart from the commissions are the same for all blogs.
There is the possibility of working affiliates through platforms such as: Coobis, Publisuites, Zanox affilinet and the like that help you find affiliation in other ways such as affiliate posts.
There are no miracle ways to earn money as an affiliate of any program, you need to invest time, knowledge and quality content, the better your blog is, the more opportunities.
Dangers of affiliate marketing
You thought everything was going to be rosy… well no, affiliate marketing has little red lines and can sometimes cause problems.
Some sponsors or media agencies force the links to be dofollow, there are times that you should not accept those posts that smell like “but this does not even glue here.”
Another danger when having links or referred products is that they do not meet the expectations of the readers and they return to your blog to complain in the comments, in cases of beauty I have seen very unpleasant comments.
Exposing yourself to a penalty, if your blog looks like the Malaga fair, between links, products and more, it is easy to get a penalty.
