The Facebook Ads ad platform has developed the Facebook pixel to make it easier for us to optimize our advertising campaigns.
Learning how to take advantage of Facebook ads is very interesting and easier than it sounds.
Why does Facebook develop so many advantages and novelties for Facebook Ads
We must not forget that Facebook is a company and one of the most powerful in the world, we are clients, content creators, consumers and objective, so Facebook is in the dichotomy of having to serve both the advertiser and the consumer.
For this reason, it offers the best possible segmentation since for the advertiser it is more productive and for the consumer the experience of viewing interesting ads, oriented to their needs, gender, age, events and tastes is more pleasant.
What is the Facebook pixel
The Facebook pixel is a snipet (piece) of code that you place on your website or blog so that Facebook can obtain information about what the people who come to your blog through ads are doing.
Thanks to the tracking pixel you can create more complete reports, offer you the possibility of carrying out remarketing campaigns within Facebook and thanks to this data you can have a clear image of what each action costs and the objectives you have achieved thanks to Facebook ads.
How the Facebook pixel works
The pixel identifies a series of parameters and events that occur on your website, records them to generate reports, the pixel identifies users and provides you with the data it has on them (as a whole).
The pixel can be customized to track events or display the content depending on what you want, so you configure your pixel within two types:
Events (edit)
Buy, download, subscribe, fill in the form, survey… any click.
You can add the currency in our case they are euros and the value of the element, or the value that you want to give it.
View content: view pages, time, view video…
You can add the currency in our case they are euros and the value of the element, or the value that you want to give it.
Remarketing
The pixel can identify users who have visited a page on your website and show them your ads to induce them to action.
For example, you have a download page and you can make all users who have seen that page show your ad.
Why is it important to put the Facebook pixel
It is important if you have clear objectives for what you have done the campaign:
- You want people to join your course
- You want them to buy a product
- You want them to download a resource
- You want them to like your page
- You want them to be added to a group
- Do you want them to fill out a form
- You want them to call on the phone
- Do you want them to make a reservation
By installing the pixel you can get reports that tell you what comes from Facebook and what they collect in depth who those users are and what they are like, in short, it tells you what your real customers are like, those who buy and meet objectives.
Disadvantages of the Facebook pixel
Like any tracking pixel, it delays the loading of the page, so if you only want to measure the likes of your page… do not put it, it is for use in more complex objectives.
Everything you put on your blog adds seconds of load, unfortunately the conversion pixels, tracking are usually from third parties and they depend on authorizations and requests to servers so they slow down, the adsense one annoys me for 2 seconds…
As everything is to choose if you are going to obtain valuable enough information to take the effort to install it and load with slowing down your website.
If you liked what I have told about Facebook Ads, come post about it, about how to install the pixel and how to configure it for various tasks.
Soon I will have the book on Facebook Ads for bloggers who invest the least and want to make the most of effort.
